I rebranded the Grace Company to better align the company with their target audience, company mission, and goals.
I also created a brand guidelines book to help the company understand the importance of the new brand and how it works in regards to tone of voice, company values, company colors, typography, and logo usage.
The new brand system better represents the Grace Company to their customers. The company wants to show that they as down to earth as their customers are. Quilting is a hobby that quilters wants to invest in, and The Grace Company is here to get them started. The company wants to work together with their customers to create their perfect quilting system, so that they can create masterpieces that will be treasured.
The new logo, colors, and typography were applied to the website, new business cards, packaging, advertising, and more.